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Task - click here to access the press pack for Attitude, and make EXTENSIVE notes on the target audience, sales figures, and any other information you may think is useful. In both these examples, the male is active (the one doing the looking) and the female is passive (the one being looked at). By regulating media industries in a digital landscape, which is open to a variety of different methods of ownership, distribution+ consumption, is highly problematic. Corner, John Examined the process of realism/verisimilitude within media texts. Title being Attitude- they have a strong moral compass. Genres have either a ritual or ideological function. There was even I time where I was able to gain almost 30,000 organic followers in just a couple of weeks. Video in bottom right auto-playing without annoying sound, Marvel, Sadiq Khan and Country Singer - bring attention to LGBTQ+ community. Judith Butler: theorist of power, gender, sexuality and identity. ''Hire for attitude'' proponents . The theory is concerned with how theself-identityand the behaviour of individuals may be determined or influenced by the terms used to describe or classify them. Fairly simplistic - many hyperlinks, large links, interactions, header. When I was younger it was more about trends, how content goes viral, followers and subscribers. Our AS/A level Media Studies specification provides learners the opportunity to develop a thorough and in depth understanding of a range of key issues, using key concepts and a variety of critical perspectives to support critical exploration and reflection, analysis and debate. the woman on the screen is controlled and made an object of male desire. Attitude readers are early adopters, most likely to puchace the latest gadgets and engage with new technology. Dffoo best support 2022 Change Log. We need a junior or senior-level . The new specifications from 2017 are very specific about the theorists that students need to have an understanding of. A-Level Media Studies Micro-Elements Component 1 > > > > > Component 2 > > Component 3 . Bergers most famous written work, the 1972 book Ways of Seeing, offered not just an idea but also an invitation to see and know the world differently. Attitude readers are financially prosperous and with earnings considerably higher than the national average. MEDIA COMPONENT TWO Section C - Media in the Online Age. What happens when you click on an article? Grossman - Examined the effect of video games on audiences. wordnetweb.princeton.edu/perl/webwn, Creativity is a mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. The Road Back vengeful forces controlled by the villain are unleashed. The Media Studies A-Level revision section of Revision World, Click on the relevant sections below. Hypodermic Needle theory. Oakville, Ontario, Canada. Katz and Lazarsfeld - Concept: ideas flow from mass media to opinion leaders, and from them to the less active sections of the population (Two Step Flow). Media Studies A-Level Past Papers. 1. He also came up with 10 sound arguments why the effects model is flawed. Are the articles actually their own articles? and looking dreamy and introverted, overcome with emotions, or symbolically silenced with hand over the mouth. Life/Beauty, as if advice. Althusser - Suggests that 'ideological state apparatus' is enforced by media, education, religion and family who maintain hegemony and enforce dominant values across society. John Berger performance narrative. Jeff Howe Crowd Sourcing. Pre broadband Niche products were hard to find and expensive to buy, now online shopping/sharing makes it easy to cater for everyone's taste. Nicholas Abercrombie - 'the boundaries between genres are shifting and becoming more permeable' we are getting more hybrids and sub-genres as texts cross between categories to maximise audience appeal. The audience takes a negotiated position, meaning that they only agree with some-not all of the preferred meaning. The idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. John Hartley notes that 'the same text can belong to different genres in different countries or times' as genres evolve, older texts can be reclassified. Media language (pomo) and Industry contexts. When Peter trained the Miles to get better, Spider-, they . Attitude readers are highly loyal to brands that advertise and speak to them through gay press. Celebrities are also used when they effectively say 'you will be admired and valued like me'; Ego gratification - we want to be congratulated and praised, much as we needed to be valued and praised as a child; Creative outlets - Many jobs have little creative content, leaving this need unfulfilled. The creator of this deck did not yet add a description for what is included in this deck. Goffman (1972) - In the portrayal of men and women, advertising often uses the following codes and conventions: Dismemberment: On females, parts of the body such as legs, chest, etc., are used, rather than the full body. As a manager and team leader, I foster a positive and supportive environment to work in; I . Posted by w00022812 February 28, 2022 February 28, 2022 Posted in Uncategorized. Moral Panic Theory. Attitude online website and it's audience, examined for Media Studies A-Level Background: Peer crowds are macro-level, reputation-based subcultures with shared preferences, values, and behavior. Tim O'Reilly - inventor of term 'Web 2.0'. Turow - His basic premise is that audience segmentation, and especially the pinpoint targeting that is theoretically possible with new media technology, reinforces suspicion, alienation, and lack of empathy among people of different groups because they have lost the shared consumer experience that the old mass media audience system provided. Kaplan - Feminism - defined women as a distinct group in two approaches - essentialist approach and anti-essentialist approach (women constructed by male society). A-Level Media - Womans Ream - Industry. Women are physically portrayed in sexual or reclining poses with blank or inviting expressions. He looks at opposites as a key way of structuring and driving narrative. If you are not sure which exam board you are studying ask your teacher. He also presents technology as a form of false hope; promising success and change, but causing pain and inconvenience when that goal is not reached. Thankfully this is changing. Create your own unique website with customizable templates. Genre films share certain fundamental characteristics. Lead all sales efforts for an award-winning weekly newspaper. Having a background studying for degrees in Biology, and Communication, Media Practice and PR at University, I bring a methodical but creative approach to my work. Call To Adventure a problem or challenge arises. Your niche or industry. Films are inherently assigned to a corpus and we tend to be able to identify which ones fit that corpus easier than others. . Eduqas Media Attitude Magazine Stream Publishing . Because the viewer is gendered as male (even if shes a woman!) Coates - Examined that there are 4 ways to understand a society (linked to ideology), Dutton - Developed an extension of Galtung & Ruge's news values - 12 most significant. Zoella Logo. Saris - The term Auteur Theory originated from Andrews Sarriss essay Notes on the Auteur Theory in 1962. \text { Price } Areas of expertise: Sustainable tourism master plan, destination branding, marketing, effective destination promotion, capacity . Digital Marketing Candidate We are residential mortgage lender in Virginia, USA. Task - read through Stream Media's web page. All about GCSE & A-level Media Studies, to help students and teachers with key concepts, key words, theories and set texts. Colour Palette - Black and white - binary opposites - effect - minimalist - similar to a newspaper - serious journalism. Industry-Context- over 16.8 million followers, creates user generated content, has a multi-channel network, earns money through monetisation through pay per click (PPC) or cost per impression (CPI/CPM) . Enigma Code: (hermeneutic code) refers to any element of the story that is not fully explained and hence becomes a mystery to the reader. If we want to see a more "democratic" culture, we need to explore what mechanisms might have encouraged greater diversity in who participates, whose work gets seen, and what gets valued within the new participatory culture. > Another experienced in Assistant Corporate Secretary . This can be understood through the several articles . A level media attitude industry. <br><br>Support #1 ranked Global Practice in the area of Quality Engineering & Assurance for marque Communications, Media & Technology clients.<br><br>Excellent written, communication, inter personal, liaison and problem solving skills with the ability to work in multi-cultural environment. Therefore, even if youre a woman, youre seeing the world of the film through a mans eyes. Task - Read this article, about the acquisition of Attitude by Stream media, Attitude and Zoella - Identity and David Guantlett, Attitude Online and the online magazine industy. this product will be taught in relation to the entire theoretical framework. Critics pretended to be a more cultured audience capable of inserting meaning in a film than popular audiences were, distancing themselves from the general public. The award supports efforts around water level monitoring, expanding green infrastructure and engaging with the commercial fishing industry and regional stakeholders around coastal and ocean priorities. The idea that the largest companies or conglomerates now operate across a number of different cultural industries. Pam Cook (1985), the standard Hollywood narrative structure should have: Linearity of cause and effect within an overall trajectory of enigma resolution. Embodies the 'mythic' notion of femininity that is aspirational . \scriptstyle\begin{array}{|c|c|c|l|l|} A preference for conventional research methods where most people are treated as non-expert audience 'receivers', or, if they are part of the formal media industries, as expert 'producers'. Creativity is fueled by the process of either conscious or unconscious insight. Click the card to flip . How could you apply Gauntlett's identity theory? Morley also stated that the position and interpellation of media groups affects how texts are decoded. Ien Ang detailed that media producers have an imaginary entity in mind before the construction of a media product. Attitude Industries has spent a lot of time in the snow with the Arctic Cat M8000 snowmobiles. I am a big supporter in slow fashion brands and hope to take sustainability to the next level with Kuho . Audience is not a big lump of the same people its made up of different individuals. Attitudes website positions the audience in certain ways in relation to varying subjects. This is when someone puts their intent out onto the internet and then gets free support/information/ideas/labour from other people on the internet. The current study explores the utility of "Down and Dirty," a "Social Branding" tobacco education campaign, in changing Virginia . Michael Wesch examines digital anthropology (mans history with web technology) and concludes that new Media creates new ways of knowing each other and of knowing ourselves; We live in an MTV generation narcissism, materialism, short attention spans a product of web 2.0. Every text participates in one or several genres, there is no genreless text.. Create your own unique website with customizable templates. Alan Kirby - says postmodernism is dead and buried. The main practice of RKK is chanting. \end{array} & \begin{array}{c} Butler suggests that gender is not the result of nature but is socially constructed e.g. 17 in 102 studio films feature gay characters. Lippmann felt that the only feeling that anyone can have about an event, that they did not experience, is the feeling aroused by theirmental imageof that event. Approach To The Innermost Cave the most dangerous confrontation yet, perhaps the location of the treasure, or the object of the quest. David Buckingham - Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change. As society changes, so to do the genres to reflect culture of that time. . Symbolic Code: This is very similar to the Semantic Code, but acts at a wider level, organizing meanings into broader and deeper sets of meaning. 1994 - ikea ad - 2 guys shopping for house, Dominant groupings shape for culture ideas, values and ideology of society ( Atheide 1984). A strong believer in positive thinking, good work ethic and open-mindedness. ', emotive language through repetition of 'missing out', vernacular language (use of everyday language) through 'straight from the horses's mouth', narrative authenticity through 'and my last proper chat about it was 2012', confessional narrative through 'it scared me to do it', content constantly updated shown through date '11th October 2016', Postmodernism (Baudrillard)- online is the ultimate simulacra, online vlogs have the drive for authenticity but can never be fully authentic as it is chosen what goes into them by gatekeeper, internet is hyperreal offering the best versions of everything, Gauntlett's identity theory- idea of sharing media as stories is evident through her blog, by sharing personal stories online she is imposing meanings on the things her audience experiences in their own day to day lives, audience uses the narrative they see on her vlogs to frame their own experiences, Hall's representation theory- key part is self-representation which Zoella does through being her own gatekeeper, fulfils female stereotype through makeup, fashion, pastel colours, comes across similarly to women's magazines, use of makeup arguably teaches young girls that they must wear it, Gilroy's postcolonial theory- all white people, unlike traditional media outlets she cannot cast other ethnicities, some may construct who they should surround themselves with from her videos, she is another white powerful figure in the media reinforcing colonial power, Butler's gender performativity theory- reinforces gender norms repeating them and reinforcing them in society, Context- over 16.8 million followers, creates user generated content, has a multi-channel network, earns money through monetisation through pay per click (PPC) or cost per impression (CPI/CPM), Hesmondhalgh's theory- horizontal integration through MCN, vertical integration through manager Dom at Gleam, Livingstone and Lunt's theory- Zoe tends to follow guidelines, CAP (Committee of Advertising Practicing) regulates Youtube, Target audience- 13-24 year olds, BC1C2 (youthful and energetic), Interaction through comments, polls, social media, Jenkin's fandom theory- fans imitate Zoella creating a subculture, create content inspired by her, fan fiction (textual poaching), Shirky's 'end of audience theory'- fan art and fan fiction, 'Scamella' scandal, The Sun article calling Zoe scandalous for posting a relatively innocent photo leading to, Conventions of online magazine- high image to text ratio, lede intro (includes who, what and where for the article), white space, teaser headlines, list article/articles in bullet points, emotive language, foreground adverting, wraparound advertising, sponsored content, Levi-Strauss theory of structuralism- focus on the LGBTQ+ community presents the idea of conflict, the community being the 'good' whilst those against it being the 'bad', forming the opposition, Front cover- 'The Masculinity Issue'- dark background and pink title, bold title, central image breaks conventions through the use of a man wearing makeup and having painted nails, use of a celebrity- Jake Shears lead singer of Scissor Sisters, Zanzibar article- shows community around the world and the news, reflects how the magazine not only writes 'fun' articles but also hard hitting news, 'suspicion of being gay' presents how being gay is still seen as a 'bad' thing in other places in the world and can lead to imprisonment or death, the word 'catch' is also used dehumanising the men and reflecting the inhumane treatment, 'encouraged citizens to report people suspected of being gay' turns people against the community again reflect Levi-Strauss' theory, 'these men must be released immediately' is emotive language reflecting how the readers of the article are likely to feel for those going through this, Represents a whole different group of people that the mainstream usually avoid, arguably the way the community is constructed presents a stereotype of how you must look and act, this is reinforced by the lack of presentation in the mainstream media, Gauntlett's identity theory- 'Attitude' does not show straight forward ideas about identity, agrees that the media is now more diverse allowing readers to pick and choose their identity, Butler's gender performativity theory- breaks conventions of gender norms reflecting how gender is a social construct, Gilroy's post-colonial theory- presents people of colour and their struggles, their sexuality is presented as their minority rather than their ethnicity, reduces colonial power through the construction of a different 'other', Sold worldwide as a physical magazine- the bullet pointed articles and teasers acts as snippets for the magazine, using the website as a marketing strategy for the product, Stars that have been included- Boy George, Madonna, Lady Gaga, Tom Daley, Prince William, Former conservative party leader David Cameron has also appeared on the cover, Magazine is often themed incorporating reader's other interests, male- factual writing style, high image to text ratio, 26-55- celebrity culture for this generation, reformer/aspirer- comments on social issues, aspirational feel, Interaction can occur through Facebook and Twitter, little interaction compared to Zoella, reflects how this is a company and not an individual, Gerbner's cultivation theory- repeated exposure of views normalises the LGBTQ+ community in the media, the use of celebrities reinforces this, pushing this community into the mainstream spotlight. The internet has allowed for the freedom of citizen journalism. www.sqa.org.uk/sqa/files_ccc/SVQ%20Credit%20Rating%20SSBs%20Appendix%205%20v1.0.doc. BLUE is often associated with sadness or the sea etc.). www.ode.state.or.us/teachlearn/subjects/arts/curriculum/vocabulary/visualartvocab.rtf, the capacity to produce something which is both unique and useful. The record label which the artist is assigned to tends to have certain demands. Mulvey believes that women take on the male gaze because they view media from the perspective of men they then view other women the way men would and objectify them in the same way. The main practice of RKK is chanting. Excellent time management skills combined with a superior knowledge of the business industry. - The title 'attitude' is an important part of their brand identity, shows they hold strong opinions, have a moral compass, Kiss of the Vampire Advertisement and Marketing, Task 1.3 Related Product Media Language. 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